# Reasons Why SEO Is A Great Investment For Your Company Small businesses usually have a limited budget that doesn't allow them to waste significant sums of money on marketing. That is the advantage of big companies. However, an SEO strategy can be a way for a smaller business to get the same results without spending a fortune on advertising. SEO can enhance the credibility of your business in several different ways. Link building, content optimization, and social engagement are some approaches to building a reputable and successful website. While the work to optimise your SEO and produce quality content is time-consuming and more effort. this will all pay off in the long as there is a high return on investment (ROI), as the organic traffic generated from a good SEO strategy is more likely to convert compared to pay per click (PPC).  ## Improve The Technical Health Of Your Website Dont try to over-complicate it. Google is clear about the fact that having a responsive site is considered a very significant ranking signal by its algorithms. And, with the introduction of Google's ‘mobile first' approach to indexing content, a responsive website is now more important than ever. Believe it or not, a site map will help your web site be more accurately linked. If you want to dominate Google for your target keywords then you need to take your technical SEO seriously. Good tools combined with a [UK SEO Agency Providing Nationwide Coverage](https://searchauthority.co.uk/locations/) can help marketers create data-driven recommendations for informing updates of existing content, prioritizing specific ranking factors for new content, and more. ## Content In Context Gaz Hall, on of the UK's leading SEO Consultants, says: Whilst SEO writing may feel like your audience is a search engine algorithm, you need to fight against that. You’re actually writing for a human searcher; what do they want to read about? How will your content answer their questions? Any time a user performs a search, there are hundreds of URLs competing for that click. We don’t know precisely how Google determines winners, but we know the URLs in those top three organic positions are doing something right. We know users are engaging and preferring that content. Conceptually, content is not that difficult to grasp. There is a lot of common sense involved. Unfortunately, many brands still struggle, and continue to get content marketing wrong, because they have wrongly determined who is responsible for content marketing within the business. User intent is the foundation of content that meets your audience’s need, but it’s not the only factor because users have other, lesser-but-still-important, needs. They need the answer or product discovered in your user intent research, but they also need you to speak their language, differentiate yourself from the competition, present information in a useful format, etc. There are many different things a [Hull SEO Agency](https://searchauthority.co.uk/locations/seo-hull.html) can do for you. ## Get In-Depth And Actionable Analysis Of Your Competitors Market Gaps are opportunities in disguise. As you research the industry, you’ll find markets & places that are unserved. Tapping unhappy customers gives a specific understanding of what competitors are doing wrong. You can make comparisons at a campaign level (All Keywords) or at a keyword group level. Since different groups may account for different types of products/services, you will be able to select different competitors for each of your groups. Conducting a competitor analysis is vital for not only matching your competitors, but giving you an edge. You’re going head-to-head with your competition to win the loyalty of the exact same customer base. The range of services of a [York SEO Company](https://searchauthority.co.uk/locations/seo-york.html) includes both off-page and on-page SEO optimization. ## Why Keyword Research Is Still A Crucial Part Of Your Search Engine Optimization Strategy Long-tail keywords are more specific and less commonly searched for than, so-called, head keywords. They focus on a niche. The longer and more specific search terms are, the easier it will be to rank for them since there will be less competition. Even though there are less people searching for these terms, they might be more motivated to buy, subscribe, sign up or whatever you’d like them to do. There are thousands of searches behind the most popular topics. There is a high chance that popular topics from YouTube will have high search volumes in Google too. A quick check of the search volume tells us that the phrase is really popular in Google search too. While keywords are clearly beneficial when used correctly, it can be difficult to understand which ones to choose. Keyword research is fundamental. It’s the backbone of any good SEO campaign. Without keyword research, your website may not be relevant to your target audience and will not be considered relevant by Google. Well-executed keyword research is the springboard for your digital marketing strategy. A [Hull Marketing Agency](https://searchauthority.co.uk/locations/marketing-agency-hull.html) can spend years learning how to analyse data in order to improve content and help businesses grow. ## Spectacular SEO Stats Below are a few collated SEO statistics that prove the power of organic search engine optimization and search engine marketing. - Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. - Google shows meta descriptions in search results only 37.22% of the time. That rises to 40.35% for fat-head keywords and drops to 34.38% for long-tails. - 61.5% of desktop searches and 34.4% of mobile searches result in no-clicks. - 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches. - 68% of online experiences begin with a search engine. - 48% of consumers are using voice for general web searches. Unless you want to become a [Coventry SEO Agency](https://searchauthority.co.uk/locations/seo-coventry.html) yourself, there is no point in spending your time trying to keep up with Googles changes. ## Off-page SEO Factors Press releases do double-duty by promoting your brand and sending visitors to your site. While featured press releases can provide backlinks to your site, you need to be careful. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs). Without link building you’re not accounting for over half of Google’s ranking considerations. Links are very important to Google – in fact it’s almost impossible for Google to rank your site if you have no links to it, no matter how great the content on your web pages. The overall goal is to earn a large number of backlinks from the most reputable sources you can. Because backlinks can come from many sources, there are also many methods you can use to earn them. Working with a [Birmingham SEO Specialist](https://searchauthority.co.uk/locations/seo-birmingham.html) can be extremely beneficial to your business. ## Reach Your Target Audience Better Many consumers read website reviews when purchasing a new product or service. Potential customers may be reluctant to purchase if your service has no ratings. Local SEO is a powerful tool for obtaining positive feedback from prior consumers. Implementing local content and local link popularity are essential ranking factors for websites on Google’s search algorithms. What are the pros and cons of local SEO for large enterprises? In the process of optimizing your site for local SEO positions, you’ll need to consider a range of on-page and off-page factors. Much like traditional SEO, there’s a long list of on-page requirements but some are given more weight than others. A [Cardiff SEO Agency](https://searchauthority.co.uk/locations/seo-cardiff.html) will ensure high visibility and growth of your business across your desired location. ## Research International Markets Global Web Optimisation is the practice of optimizing a website in order to increase traffic, leads and brand awareness from global locations. Building multiple ccTLD sites can be expensive and time consuming. If you sell goods to numerous countries, you'll likely need different payment terms, shipping policies, imagery, payment processing tools and more. Different regions have different expectations from brands within the same industry in terms of what they want to see before they make a purchase decision. An independent [SEO Consultant](https://gazhall.com) has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy. Don't engage in digital marketing without understanding the special dynamics of Search Engine Marketing. Not all traffic is revenue-generating traffic, so it is important to note the conversion rate of traffic from organic search. All conversion points should be considered - from top-of-funnel ebook downloads to e-commerce purchases — depending on your business model. One can unearth extra particulars relating to Freelance SEO Consultants in this [Encyclopedia Britannica](https://www.britannica.com/technology/search-engine) link. ## Related Articles: [Supplementary Findings With Regard To SEO Experts](https://www.party.biz/blogs/292818/413887/trackable-measurable-results-investing-in-organic-search) [More Insight With Regard To SEO Specialists](https://pad.ufc.tu-dortmund.de/s/ncXq7K1lD#) [Further Insight On SEO Consultants](https://penzu.com/p/87f9fab1c364986c) [Additional Findings About SEO Specialists](https://www.debwan.com/blogs/665466/Focus-On-Value-Creation-How-Investing-In-Organic-Search-Marketing) [Additional Information About Freelance SEO Consultants](https://afterpad.com/forums/viewtopic.php?pid=230048#p230048) [More Background Information About SEO Specialists](https://butik.copiny.com/idea/details/id/243071) [Supplementary Findings About SEO Experts](https://codimd.carpentries.org/s/YXbIlxZd2#)